After launching the highly anticipated v2 of the Merkl App for end users, Merkl is thrilled to introduce Merkl Studio — a game-changing platform designed specifically for campaign creators.
Merkl Studio makes it easier than ever for anyone to launch, manage, and optimize incentive campaigns using Merkl’s powerful incentive infrastructure.
A new beginning for campaign creators
Until now, campaign creators could already launch and manage incentive campaigns within the Merkl App. It was a solid starting point — but there was room to do more.
Merkl Studio is a complete upgrade, reimagining the campaign creation experience. Whether you want to launch a one-time incentive campaign or managing dozens, Merkl Studio makes it faster, smoother, and more intuitive than ever. From choosing a campaign type to customizing it by adding boosts and eligibility options, you’re guided every step of the way — so you can focus on strategy rather than spending time setting up campaigns.
Your command center for onchain incentives
Merkl Studio allows creators to distribute rewards in under 5 minutes on more than 40 EVM chains.
Once logged into Merkl Studio with your EVM address, the interface walks you through the entire campaign creation process.
Merkl supports most DeFi protocols and incentive use cases. The first step is selecting your campaign type:
- Liquidity pool (CLAMM): incentivize both Uniswap v3 & v4 pools, as well as any other concentrated liquidity DEX like Pancakeswap v3, Sushiswap v3, Quickswap v3, etc
- Lending & borrowing: incentivize Morpho, Euler, Compound markets, and more
- Token holding: reward users for holding any ERC-20 token, based on their balance over time (including Uniswap v2 pool tokens, Aave lending pool tokens, etc.)
- Token snapshot and airdrop: distribute tokens to millions of users rapidly and cost-effectively
Once the type is chosen, you can can personalize the campaign with optional powerful features, such as:
- Blacklisting: exclude specific addresses from participating in the campaign
- Bridging: make users eligible for rewards only when they bridge liquidity from another chain via Jumper
- Boosts: offer boosted APR to users holding specific tokens
Throughout the process, Merkl Studio provides helpful content and tips to ensure even first-time creators feel confident. The interface is designed for simplicity and speed, making campaign creation and management as smooth as possible.
Coming soon: point systems and advanced tools for scaling incentive programs
Merkl Studio is already making it easier than ever for creators to launch their campaigns — but we're just getting started!
In the coming weeks, Merkl Studio will also support point distribution campaign creation. This will make it easy for protocols and chains to launch impactful point systems.
Additionally, one of the most highly anticipated features of Merkl Studio will be introduced in the coming weeks — a brand new analytics dashboard! With it, creators will be able to access a consolidated view of all their campaigns directly within the Merkl suite, including key metrics such as TVL evolution, total rewards distributed, and distribution breakdowns by chain. This unified dashboard will make it easier to keep track of campaigns, renew those that are ending, and launch new ones, all from the same place.
Finally, we’ll keep expanding Merkl Studio with even more powerful features — from new campaign types to advanced customization options with enriched eligibility criteria. These game-changing additions will continue to set Merkl apart as the go-to platform for incentive strategies, perfectly tailored to the growth needs of chains and protocols.
Merkl Studio is your command center for onchain incentives! Whether you're rewarding specific behaviors or running a large-scale program though multiple, simultaneous campaigns, Merkl Studio gives you the tools to launch and manage incentives easily, efficiently, and at scale! And this is just the beginning — even more powerful features are on the way as we continue to empower campaign creators across the ecosystem.