Here is everything that shipped and happened in April.
Several notable campaigns went live in April, spanning new ecosystems, new tokens, and new use cases:
First $MEGA rewards
The first MegaETH native token rewards went live through Merkl on Aave. Users lending USDm earn a guaranteed 5% total APR in $MEGA, with rewards auto-adjusting to keep the APR at target as native yield fluctuates. This is one of the first target total APR campaigns on Merkl.
Arcadia launches on Optimism
Arcadia kicked off its Optimism launch campaign with 350,000 $OP in rewards distributed via Merkl. Rewards flow to users who provide liquidity through Arcadia on major pairs on Velodrome and Uniswap on Optimism. The campaign is funded by the Optimism S9 Growth Grant.
Gensyn token sale distribution
Gensyn used Merkl to distribute its $AI token sale allocation. Token sale participants can collect their tokens directly from the Merkl App.
Fluent is now supported on Merkl. The chain launched with a Pre-Deposit airdrop distributing 6.7M $BLEND to pre-deposit participants, followed by lending and borrowing campaigns from Vena Finance, deposit incentives on Upshift and Nerona, and liquidity pools on Flux.
Protocol teams building on Fluent can now distribute rewards directly from Merkl Studio, and users can earn rewards on the chain by participating in live campaigns on the Merkl App.
New protocols joined Merkl in April:
Royco: campaign creators can now distribute rewards to users participating in Royco markets directly from Merkl Studio.
Aave V4: the latest version of Aave is now supported on Merkl. Protocols can incentivize lending and borrowing activity on Aave V4 markets.
VII Finance on Monad: VII Finance, a lending protocol deployed on Monad, is now integrated with Merkl. Campaign creators can incentivize lending and borrowing on VII Finance directly from Merkl Studio.
April shipped meaningful updates on both sides of the platform.
The Merkl dashboard has been fully redesigned. Collecting rewards, tracking stats, and comparing opportunities is now faster and more intuitive. The new dashboard includes:
Quick claim buttons per chain, right at the top
Earnings tracking by chain and by token
Fully responsive mobile experience
Users can now bookmark any opportunity directly from the Merkl App. Saved opportunities are accessible from the new Dashboard, making it easier to track campaigns of interest across chains and protocols.
Every opportunity in the Merkl App now shows a full APR breakdown, splitting native protocol yield from Merkl rewards. Each opportunity also displays exactly when Merkl rewards end. Comparing opportunities is now faster, and users can see exactly how much extra yield Merkl adds on top.
Support requests are now handled through a dedicated form, accessible directly from the user dashboard and from the Support section of the Merkl website. Submissions open a ticket and the conversation continues by email, no Discord required.
Merkl Studio now includes a dedicated Guides section. Campaign creators get setup walkthroughs, optimization tips, and best practices on budget sizing, LP retention, and more, all in one place. The guides are built from learnings across 60,000 campaigns run by 250 teams.
The first target total APR campaign is now running on Merkl, on Aave on Ethereum. With this campaign type, protocols set a target APR for users, and Merkl automatically adjusts incentive distribution to maintain that target as native yield fluctuates. Users get a stable, predictable yield regardless of market conditions, and protocols never overpay rewards. This model is particularly well suited for stablecoin issuers redistributing their net interest margin.
Campaign creators can now define a custom claim frequency for their rewards. Instead of letting users claim continuously, rewards can be configured to become claimable every X days. This gives protocols more control over the reward distribution cadence and the user experience around their campaign.
April was another dense month at Merkl. The new user dashboard reshaped the day-to-day experience for LPs and reward claimers, the first target total APR campaigns went live on Aave, and the launch of the Studio Guides section made it easier than ever for teams to design effective incentive campaigns from day one.
Don't miss next month's recap!