Merkl Advanced Studio is Live: Launch 20 Campaigns in the Time of 1

We’re excited to announce the launch of the new version of Merkl Advanced Studio, designed to make launching incentive campaigns easier than ever.

Now, any protocol, chain, or wallet can create campaigns in batch and autonomously, saving time and resources so teams can focus on what truly matters: their reward strategy.

From Merkl Studio to Advanced Studio

While the Merkl App is built for users to earn rewards, Merkl Studio, launched in June 2025, was created for campaign creators. It empowers them to launch, manage, and optimize incentive campaigns all in one place, giving web3 projects the autonomy to run campaigns smoothly without juggling multiple tools.

Within Merkl Studio, the Advanced Studio section takes campaign creation to the next level. It lets protocols launch multiple campaigns at once instead of one by one, turning what used to take hours into minutes.

The real advantage goes beyond speed. With Advanced Studio, teams can run experiments at scale to test different reward structures and see what actually drives behavior.

They can iterate on live campaigns, quickly launching variations instead of committing to a single approach. When liquidity shifts or a new opportunity arises, teams can respond in hours, not days. Incentive strategy is about discovering what works through iteration, and Advanced Studio removes the friction that once made iteration impractical.

Meet the new Merkl Advanced Studio

After several weeks of beta testing, collecting feedback from campaign creators, Advanced Studio is now live with major improvements. The new interface is more intuitive and user-friendly.

Key updates include:

• Simplified setup: Save time by creating up to 20 campaigns at once instead of setting them up one by one. Define key parameters such as chain, token, reward distribution method, and apply them across all campaigns.
• Templates for common campaigns: Choose from ready-made templates for common campaign types like Aave net lending, ERC20 holding, Morpho supply, airdrops, and more. No need to start from scratch.
• Campaign search and duplication: Copy existing campaigns that are performing well. Search by ID, duplicate them, tweak a few parameters, and launch a variation.
• Batch import and export: Build your campaign batch outside Merkl Studio if that works better for you. You can also export a batch created in Merkl Studio to save your configurations. Import it later when you’re ready to launch.
• Easy launch: Connect a wallet and launch immediately. If you're using a SAFE multisig, generate the transaction payload instead.

Focus on incentive strategy, not setup

With Advanced Studio live, Merkl makes it simple for web3 projects to automate campaign creation while keeping control and flexibility. Teams can now focus on growth, engagement, and strategy while the platform handles the repetitive setup tasks.

Batch creation, templates, and smart duplication options turn what used to take hours into minutes, allowing teams to test different reward structures, iterate on live campaigns, and respond quickly to shifting market conditions.