Merkl is evolving and so its brand.
Merkl is scaling up. Originally created as a side project by Angle Labs, it's now the most powerful platform for incentive management, and its look is changing to reflect this evolution.
Merkl has a new logo, new fonts, and new colors — but it’s more than just a style update. The app has been revamped, with key new features added too!
The most powerful incentive platform has a new look
Merkl has been created in March 2023 as an internal tool to boost the growth of the Angle Protocol.
Nothing predicted that a year and a half later, Merkl would have distributed over $100M in incentives across 30+ chains for more than 60 protocols, including giants like Uniswap, PancakeSwap, Trust Wallet, SushiSwap, and Optimism.
Until now, Merkl's branding didn't match its success — and its design system was modeled after Angle's. It was time for a change — to mark the transition from a side project to the most powerful incentive platform.
The new Merkl logo is a bold fusion of technology and growth.
The leaf in the first stroke of the "M" roots it in the Merkle tree’s technology, while the arrow in the final stroke propels it forward — symbolizing the unstoppable growth Merkl drives for protocols and chains.
The logomark is now the "M" of the Merkl logo, ensuring greater consistency and easier recognition. The colors are more dynamic and diverse while keeping purple as the primary hue to maintain continuity with the previous branding.
Finally, a bold and expanded new typeface amplifies Merkl’s power and impact, and solidifies its position as the leading platform in the crypto incentives space.
Actually, it's much more than just a rebrand—it's also a major upgrade to the product!
A fresh app interface for better UX
A new brand is great, but a great product is the best marketing.
Merkl v2 App is now live! The interface has been completely redesigned. It features a fresh new look, with an improved user experience:
- light and dark mode
- a new "tag" system on opportunities for easier navigation
- dedicated pages to explore all opportunities by chain or protocol
- a revamped opportunity page for a clearer view of active campaigns and eligibility rules
- a brand-new user dashboard to easily track and claim rewards
And more features are coming soon to Merkl, including a dedicated app for creating and launching incentive campaigns with tracking and analytics, as well as fixed APR campaigns.
With its new branding, refreshed design, and innovative features, Merkl is ready to accelerate its growth and establish itself as the most powerful incentive distribution platform.
Stay tuned—this is just the beginning of the Merkl journey!